London Residential Property — Est. 2014

Unlocking Hidden Value in
London Residential Property.

We acquire, improve and reposition residential property across London, creating value through strategic development, refurbishment and structured exit solutions.

£70M+Transacted since 2014
70+Residential Units Held
12+ YearsOperating in London
40Units transacted in the last 36 months
About Us

The Urban Resi Group

Established in 2014, we are a London-based owner-operator with a hands-on approach to creating, improving and managing residential property. By combining investment, development and operational expertise within one group, we are able to identify opportunities, unlock value and deliver high-quality homes across our portfolio.

The Urban Resi Group is a fully integrated residential property business, delivering expertise across the entire property lifecycle — from acquisition, planning and development through to asset management, lettings and long-term ownership. Whether acquiring individual assets, repositioning underutilised properties, managing portfolios or helping landlords transition out of the sector through structured exits, we provide a seamless, end-to-end service backed by long-term ownership experience.

This integrated approach enables us to make decisions quickly, execute efficiently and maintain the high standards that underpin every part of The Urban Resi Group platform. Our acquisitions operate across the following group companies:

Urban Resi
Crown Property Partners
Moreland Property Management
Aries Capital
IPS London

Acquire & Improve

We buy multi-unit freeholds, Victorian conversions, and HMOs across London and the South East — where professional ownership and active improvement creates measurable value. We hold for the long term.

Develop & Trade

From planning-led conversions and loft extensions to ground-up new build development with partners. Where the hold model does not fit, we trade — buying, adding value, and exiting with precision.

Structured Exit for Landlords

We help landlords exit their portfolios on terms that work for them. Flexible consideration, secured income, one conversation from first call to completion.

Learn more
Our Process

How We Work

Whether you are selling a property, exploring a structured exit, or bringing us a deal — this is how we operate.

1

Initial Discussion

A direct, confidential conversation with our team. No obligation. We listen before we respond.

2

Opportunity Review

We assess quickly — usually within 48 hours. We know the market and can price most opportunities without a lengthy process.

3

Structuring

We design the right transaction structure around your needs — clean cash, deferred, loan-back, or a hybrid that suits your circumstances.

4

Delivery

We execute what we agreed. Refurbishment, development, or acquisition — delivered on time and to a high standard.

5

Exit or Hold

We hold the asset long-term for income and growth, or exit at the right moment. We complete the cycle as agreed.

Selected Recent Acquisitions

40 Units Transacted in the Last 36 Months

Wickham Road
Brockley, SE4
Wickham Road
7 residential flats · Full refurbishment
£2,800,000
Montrell Road
Brixton, SW2
Montrell Road
3 residential flats · 2025
£1,915,000
Bedford Road
Clapham, SW4
Bedford Road
3 residential flats · 2025
£1,535,000
Why Urban Resi

What makes us different

01

Direct buyer. No delays.

We buy property directly. No chains, no delays. When we agree a price, we mean it.

02

Proven execution since 2014.

Over £70 million transacted. 30,000+ sq ft developed. A track record built deal by deal, with 12+ years of property experience across the leadership team.

03

Structured exit specialists.

We offer flexible transaction structures that no open-market sale can match — deferred payments, secured income, and hybrid arrangements.

04

Management Led.

Every enquiry is handled directly by our senior team. No handoffs, no junior intermediaries. You deal with decision-makers from first conversation to completion.

Ready to have a conversation?

Our Approach

Three ways we create value
in residential property.

Urban Resi operates across three distinct but complementary disciplines. We have built the team, the track record, and the financial infrastructure to do all three well.

01

Acquire, Optimise & Hold

We identify residential assets where the gap between current condition and potential value justifies acquisition. We buy with a clear business plan, execute against it, stabilise income, refinance onto long-term debt, and hold. Value is manufactured — not waited for.

02

Develop & Build

From loft conversions and planning-led plays to ground-up new build and joint ventures with development partners. We bring the underwriting rigour of a finance-trained operator and the construction knowledge of a hands-on developer to every scheme.

03

Property Trading

Some of our best returns come from deals never designed to be held. We buy with a clear value-add thesis, execute with precision, and exit at the right moment.

The Core Model

Acquire → Optimise → Stabilise → Refinance → Hold

The practical operating rhythm of the business — not an abstract framework.

01

Acquire

Buy where value creation comes from execution, not market movement. Clear margin for error on every deal.

02

Optimise

Refurbish, reconfigure, reposition rents, upgrade compliance. Move the asset from underperformance to a standard we are proud to hold.

03

Stabilise

Quality tenants, strong occupancy, reliable income, maintained condition. Stabilisation is not a formality — it is the foundation.

04

Refinance

Transition from short-term finance to long-term investment debt. Reduce cost of capital. Recycle equity into the next deal.

05

Hold

Stabilised assets remain in long-term ownership — producing income and compounding value. This is what we are building.

What We Look For

Our Buy Box

We remain focused but not rigid. Our core targets are multi-unit residential assets in London and the South East — but if an asset fits our capabilities and there is a clear route to creating value, we will find a way to make it work.

  • Asset type Multi-unit freeholds, Victorian conversions, HMOs, small residential blocks
  • Condition Under-rented, poorly managed, physically tired, or capable of reconfiguration
  • Deal size Typically £500,000 — £4,000,000 · Flexible for the right opportunity
  • Geography London and Home Counties · Core depth in South London
  • Backing Strong investor relationships enabling us to move on larger or more complex deals
Discipline

What we decline is as important as what we pursue.

We do not pursue speculative schemes where the upside depends mainly on market movement. We do not take on deals where the execution pathway is unclear or the downside is not well defined. We do not operate in markets where we have no genuine informational edge.

Our GeographyLondon & the Home Counties

London and the Home Counties is our primary market. South London remains our core patch — where we have the deepest agent relationships, the strongest local knowledge, and the fastest decision-making. We are equally active across Greater London and selectively across the Home Counties.

Local intelligence is a genuine competitive advantage. The right deal in the right location, wherever that may be, is always worth a conversation.

Have a property or opportunity?

Track Record

Forty units.
Thirty-six months.
Across London.

Every deal acquired through active sourcing, trusted introductions and direct vendor relationships. Part of a wider portfolio of over 70 self-contained units across London and the South East.

70+Units in portfolio
£30M+Portfolio GDV
£70M+Transacted since 2014
40Recent acquisitions
Wickham Road
Multi-unit Freehold · Full Refurbishment

Wickham Road

Brockley, SE4
GDV
£2,800,000
7 residential flats  ·  Project Completed 2025

Acquired through a long-standing relationship with a repeat vendor. The Victorian multi-unit freehold was comprehensively refurbished, with selected units reconfigured to create additional bedroom space. Existing tenants were retained, rents increased significantly and the asset was stabilised for long-term hold.

Montrell Road
Multi-unit Freehold · Full Refurbishment

Montrell Road

Brixton, SW2
GDV
£1,915,000
3 residential flats  ·  Project Completed 2025

Acquired alongside Bedford Road as part of a combined six-unit off-market transaction. All three flats are substantial three-bedroom units in a well-connected Brixton location with strong rental demand. Following a full refurbishment programme, the block was re-let at significantly repositioned rents and stabilised within the long-term portfolio.

Bedford Road
Multi-unit Freehold · Full Refurbishment

Bedford Road

Clapham, SW4
GDV
£1,535,000
3 residential flats  ·  Project Completed 2025

Acquired simultaneously with Montrell Road as part of a single off-market transaction. A prime Clapham address comprising two three-bedroom and one one-bedroom flat. Following refurbishment and rent repositioning, the block was fully stabilised and retained within the long-term portfolio.

Fairmile Avenue
Structured Exit Acquisition

Fairmile Avenue

Streatham, SW16
GDV
£1,400,000
6 residential flats  ·  Project Completed 2025

Acquired through a structured exit for a long-standing landlord whose block was operating at only 55% of market rent. All six units were refurbished and rents systematically repositioned, increasing the rent roll by approximately 60%.

Penge Road
Multi-unit Freehold · Full Refurbishment

Penge Road

Croydon, SE25
GDV
£1,200,000
4 residential flats  ·  Project Completed 2025

Victorian multi-unit freehold acquired in tired condition with significant scope for improvement. A comprehensive refurbishment and internal reconfiguration programme enhanced layouts, tenant appeal and long-term rental performance across all four units.

Vincent Road
Victorian Conversion · Layout Reconfiguration

Vincent Road

Croydon
GDV
£650,000
2 flats (1-bed → 3-bed)  ·  Project Completed 2025

Acquired as two one-bedroom flats and transformed through careful internal reconfiguration into two self-contained three-bedroom homes. Separate private entrances were created for each unit. The project delivered a 50% uplift in rents.

Stayton Road
Victorian Conversion · Full Refurbishment

Stayton Road

Sutton
GDV
£650,000
2 residential flats  ·  Project Completed 2025

A Victorian conversion acquired in dated condition and transformed through a focused refurbishment programme completed within three months. Both units were delivered to a high residential standard and re-let at rents approximately 40% above previous levels.

Trade Deal · Planning-led Loft Conversion

Herbert Gardens

A leasehold flat in genuinely uninhabitable condition, acquired on a pre-agreed planning and conversion thesis. Full loft conversion permission was secured through multiple rounds, with a licence for alterations agreed with the housing association freeholder. Executed to an exceptionally high specification, the flat exchanged at £875,000 in June 2025 — a new area record for a loft conversion leasehold flat, surpassing the prior £820,000 benchmark.

Precise underwriting, patient execution through complexity, and uncompromising finish quality — in a leasehold environment.

£466,000Acquired
£875,000GDV
£672,000Total project cost
30%Profit on cost
12 monthsTotal duration
BeforeBefore
AfterAfter
Development History

Earlier Work — 2019 to 2023

Urban Resi's track record extends well beyond the most recent acquisitions. The following projects demonstrate the progression from individual conversion schemes to multi-unit developments.

Woodcote Valley Road
New Build · Ground Up Development

Woodcote Valley Road

Purley, CR8
£4,000,000
9 luxury apartments  ·  Project Completed 2022

A subject-to-planning option agreed directly with the vendor of a detached family home. Planning achieved for demolition and construction of a new two-storey building — creating nine luxury apartments.

Byrne Road
Planning-led Conversion · New Build Extension

Byrne Road

Balham, SW12
£2,100,000
3 apartments  ·  Project Completed 2023

A probate freehold house acquired with a subject-to-planning option. Planning permission granted for conversion into three apartments incorporating ground, first, and second floor extensions. Design and build construction completed in 12 months.

Park Avenue
Conversion & Extension · Planning-led

Park Avenue

Mitcham, CR4
£950,000
2 apartments  ·  Project Completed 2022

A freehold house acquired with a tenant in situ. Planning permission obtained for conversion into two apartments with ground floor and roof extensions. GDV £950,000 at a 33% return on costs.

Balham High Street
Mixed Use Acquisition & Development

Balham High Street

Balham, SW12
Portfolio equity gain £375,000
3 apartments + 1 new unit  ·  Project Completed 2021

Mixed-use property acquired in cash with an investment partner at 25% below open market value. Planning permission subsequently obtained for a fourth apartment to the rear. Equity gain of £375,000 representing a 30% return on cost.

Tooting High Street
Distressed Commercial Conversion

Tooting High Street

Tooting, SW17
Equity gain £225,000
2 luxury apartments  ·  Project Completed 2020

Contracts exchanged for a distressed commercial site. Planning granted for conversion into two two-bedroom luxury apartments incorporating basement and double-storey rear extensions. Total equity gain £225,000 at a 35% return on costs.

Own a property in London or the South East?

Structured Exit Programme

After years of hard work, the smartest move is knowing when to sell.
We help landlords exit their portfolios tax efficiently — and retain the real value.

We work with landlords who want a responsible, financially intelligent way to exit their portfolios. Not a rushed open-market sale. A direct conversation with us — and a structure built around what actually works for you.

Who This Is For

You do not need to have decided anything yet.

If you own a residential property or portfolio and it is starting to feel like more work than it is worth, you may be closer to a decision than you think.

Urban Resi provides committed, structured exits and bespoke transaction plans designed around your circumstances. We are ready to move at your pace, and every structure is built around your needs, not ours.

You May Be Thinking About
  • Generating reliable retirement income from the capital you have built
  • Simplifying your affairs and reducing the management burden
  • Future-proofing your estate — ensuring value passes to the right people
  • The next generation not wanting to inherit the management responsibilities
  • Simply understanding your options before making any decisions
The Tax Consideration — Worth Understanding

A property that stays in the estate and a property sold during your lifetime are taxed very differently.

A property remaining in your estate is potentially exposed to Inheritance Tax at 40% on its value above the nil-rate band. A sale during your lifetime crystallises Capital Gains Tax on the gain only — at a rate known today, paid once, and done.

For many long-standing landlords with a low original cost, the comparison between CGT now and IHT later is stark. It is worth running the numbers with your accountant before assuming that holding is the default.

This is general information only and does not constitute financial or tax advice. Please consult a qualified adviser before making any decisions.

How We Structure It

Four Flexible Structures. One Committed Buyer.

We do not have a standard offer. We start with a conversation, then design a structure around what you actually need.

01

Clean Cash Sale

Full consideration at completion. The simplest and fastest structure — for those who want certainty and a clean break above all else.

02

Deferred Consideration

The agreed price paid in instalments over time, each legally secured against the property. Income continues on a schedule agreed in advance. You stop being a landlord on the day of completion.

03

Vendor Loan-Back

We complete the purchase outright. You become the bank for Urban Resi, and Urban Resi pays an agreed interest rate secured against the property. Regular income. Zero management responsibility.

04

Hybrid

Any combination of the above, structured around your tax position, income requirements, family circumstances, and timeline. Most of our structured exits involve more than one element.

What to Expect When You Reach Out

What Happens When You Speak to Us

One person, start to finish

You speak directly with a senior decision maker — not an assistant, not a call handler. The same person from first conversation to completion.

Response within hours

Not days. We read every message personally and respond the same day in most cases.

Complete confidentiality

Every conversation handled with complete discretion. Nothing leaves the room without your permission.

No pressure, no urgency

We move at the pace that works for you. There is no obligation attached to any conversation.

A fair price

We are building a long-term reputation with vendors. We need people to feel well served — that is how the business grows.

A clean break

Exit the management responsibility on the day of completion. Income secured if that is what you need.

Professional Advisers

Do you advise clients who own mature residential portfolios?

If you are an accountant, solicitor, letting agent, or property professional — this programme may be relevant to people on your books. We are happy to have a background conversation before any introduction is made.

Accountants
Solicitors
Letting Agents
Consultants
Contractors
Surveyors
Builders
Property Professionals

A confidential conversation. No obligation.

Our Team

The Team

Urban Resi is built around people who stay close to the work. Our team covers every stage of the residential investment cycle in-house — from acquisition appraisal through to project delivery, asset management and structured exit.

Joe Purcell
Planning & Development Partner

Joe Purcell

Specialist planning advice across acquisitions and development opportunities.

Joe provides specialist planning advice to Urban Resi, supporting acquisition appraisals, development opportunities, planning applications and strategic planning matters across our portfolio.

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Chandana Nagendra
Finance Manager

Chandana Nagendra

Financial discipline across the full SPV structure and lender obligations.

Chandana leads financial discipline across The Urban Resi Group's full SPV structure, overseeing cashflow, debt tracking, lender documentation and entity-level reporting. She ensures lender obligations are met, intercompany positions are well-managed, and the business maintains clear visibility over its liquidity as the portfolio grows.

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Simon Jones
Valuation & Surveying

Simon Jones

Independent valuation and survey expertise supporting acquisition decisions across the portfolio.

Simon provides independent valuation and survey expertise to The Urban Resi Group, supporting acquisition appraisals, asset valuations and due diligence across the portfolio. With specialist knowledge in residential property valuation and building surveys, he ensures the group acquires with a clear understanding of condition, risk and value — underpinning confident investment decisions.

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Elisha Dymond
Client & Tenant Relations

Elisha Dymond

Client and tenant communications handled promptly and professionally.

Elisha supports Urban Resi with client and tenant communications, helping to ensure enquiries, concerns and escalated matters are handled promptly, professionally and with a focus on achieving positive outcomes for all parties.

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Mahadev Jaybhay
Head of Investments

Mahadev Jaybhay

Acquisitions, financial modelling and project delivery across the portfolio.

Mahadev leads acquisitions, financial analysis and project delivery across the group's London residential portfolio. With an engineering background, he specialises in valuation, financial modelling and risk assessment — combining detailed numerical analysis with practical delivery to support informed decision-making and portfolio growth.

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Lucy Taylor
Property Operations & Resident Relations

Lucy Taylor

Day-to-day portfolio operations, maintenance and resident relations.

Lucy supports the day-to-day management of the Urban Resi portfolio. Working closely with tenants, clients and contractors, she coordinates maintenance works, conducts property visits, oversees move-ins and move-outs, and assists with the prompt resolution of operational issues across the portfolio.

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Arjun Khare
Head of Portfolio Operations

Arjun Khare

Operational oversight and performance of the residential portfolio across London.

Arjun leads the operational oversight and performance of Urban Resi's residential portfolio, managing stabilised assets across lettings, compliance and managing agent relationships. With a strong understanding of London's residential markets, he focuses on income quality, operational efficiency and the long-term value of the portfolio.

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K Shivani
Coordination & Automation

K Shivani

Designing AI systems and automated workflows that free up the team for higher-value work.

Shivani designs and builds AI systems tailored to how the business actually works — turning everyday manual processes into dependable, automated workflows, with the team always in control of the decisions that count. She holds a Master’s degree in Mathematics.

Read more

Speak to Us directly.

Get in Touch

Speak to Us

Whether you own a property, have a deal to introduce, or want a quiet conversation — get in touch. We will pass you to the right person on our team, who will be your single point of contact throughout.

Call Us Directly

020 3978 6325

Email Us

info@urbanresi.com

Response Time

We aim to respond within 24 to 48 hours. We read every message personally.

Confidentiality

Every enquiry handled with complete discretion. Nothing leaves the room without your permission.

What Happens Next

We introduce you to the right person on our team, who becomes your single point of contact.

Is This For You?

Who Should Get in Touch

Not sure if Urban Resi is relevant to you? Here is who we work with.

01

Property Owners

You own a house, flat, or small residential block and want to sell quickly and without fuss.

02

Landlords Exiting

You own a portfolio and are thinking about the future — income, estate planning, or simply stepping back from active management.

03

Agents & Introducers

You have an off-market deal, an auction lot, or a client who needs a direct buyer who can move quickly and transact with certainty.

04

Developers & JV Partners

You have a site, a scheme, or a development opportunity and are looking for an experienced, well-funded partner in London or the South East.

05

Investors

You want to co-invest in residential property alongside an active operator with a 12-year track record and a disciplined acquisition strategy.

Three Reasons to Get in Touch

How Can We Help?

You own a property and want to sell

We buy property quickly and without fuss — houses, flats, small blocks, HMOs, or sites with development potential. Tell us what you have. We will come back to you quickly.

You want to explore a structured exit

If you own a portfolio and are thinking about the future — income, estate planning, or simply stepping back — a quiet conversation with Nilesh costs nothing and may open options you had not considered.

You have a deal or partnership

If you are an agent, solicitor, developer, or investor with a deal, a site, or a joint venture proposal — we move quickly on the right opportunities and respond to every introduction.

Get in Touch

Send a Message

Fill in the form and our team will get back to you promptly.

Your enquiry is treated with complete confidentiality. We do not share your details with any third parties.

Message received. We will be in touch within the same business day. If your matter is urgent, please call us directly on 020 3978 6325.